Our Mission

Our mission is to enable contactless donations and facilitate the donation process for people experiencing homelessness and for donors.

Our Story

We are a team of six motivated young women, who met during their MBA. As the final project of the MBA, we had to create a business plan for a company that would solve a problem in the world. Walking through London and realising how many people who are experiencing homelessness are still relying on cash donations, even though we barely carry cash with us in today’s world, made us start to think. So we started brainstorming for a solution how we can include the poorest in the world in the increasingly cashless society. And this is how Donate Smart started, as a project for business school. 

However, during the months we worked on this project, we got to meet lovely people whose luck had changed and ended up living on the streets as they had no other place to go. Meeting these people and realising the impact Donate Smart and the Smartlet could have, we decided to bring it to life, and really help those in need.

We are honoured to announce that we won the Rising Star category at the Startup awards national series of London and East England. This award praises young enterprises whose goal is to develop innovative products or services with an impactful and bright future potential. We highly appreciate being recognized for our hard work with this award and are proud of everything we have accomplished so far.

Meet The Team


CEO & Co-founder

Background: Audit and Controlling

After we had our first interview with a homeless person in London, it was obvious we had to try to push this project forward and help people who are often left behind in these changing times, which is the evolution into a cashless society in this case.



COO, Head of Marketing & Co-Founder

Background: Sales, Event Planning & Operations

I truly believe in Donate Smart and the impact it can have on people's lives as it does not only offer a one time solution for homeless people, but it also gives them a chance to a better life.



Head of Finance & Co-Founder

Background: Business Management & Operations

The intention behind creating Donate Smart perfectly matches my motivation and passion for giving something back, while using innovative techniques and analytics to ease the donation process and make it accessible to anyone at any time.



Head of Communication & Co-Founder

Background: Clinical Psychology

Donate Smart may not only counteract homelessness but also help prevent and minimize mental health risks in future. Today's digital advancements offer an enormous opportunity to integrate each and everyone as part of society.



Advisor & Co-Founder

Background: Supply Chain Management

Moving to London just made me realize that homelessness has no borders. I think I have been lucky in my life so far and, if I can, I would like to help the ones who haven't had that chance. Donate Smart is the opportunity to try and make a difference.



Advisor & Co-Founder

Background: Construction Engineering

I'm convinced that there is a moral and ethical responsibility for us working in this field to develop digital solutions available for all, and this is why Donate Smart really represents an affair of my heart.